Ben Firman is co-founder and managing director at 80-20 Growth Corporation, a company dedicated to addressing the Canadian sales skills gap. He spent the first 10 years of his career working as a head hunter in the UK, building and managing successful business development teams, as well as advising clients on the process of building and structuring successful business development functions. In 2009 Ben joined an international strategy consulting firm to establish a Europe, Middle East, Africa and Asia business from scratch, selling and delivering complex services and technology to C-Level executives at global corporations. Ben is passionate about the art and science of strategic selling. He is in his element when helping business leaders identify and then execute the optimal strategy to achieve their goals for profitable growth. His greatest professional passion is developing early stage sales talent to meet the ever increasing sales skills gap in North America.