Shamira Jaffer is a spirited entrepreneur and an early champion and pioneer of self-serve retail technology. Being a leader and innovator in the Automated retail industry for over a decade, she has a unrelenting commitment to research bringing many solutions to market. She inherited her strong entrepreneurial spirit and interest in international business through her family. These influences are at the core of Shamira’s drive to not only push the boundaries within industry but also to evolve into global markets offering dynamic enterprise level software and next generation retail vending solutions. A key motivating factor in Shamira’s leadership has been to help retailers keep pace with the changing behaviour of today’s customers while increasing an organization sales, brand awareness and workforce efficiency.